Alum refers to a class of double sulfate salts, most commonly Potassium Aluminum Sulfate (potassium alum), used for water purification, as an astringent (aftershave, styptic), in dyeing, and baking; it's a crystalline mineral known for its antiseptic, tightening properties, often called phitkari in India, available as blocks or powder, and can also informally mean an alumnus/alumna.